Mobile Marketing : Growing Your Business

Customers are looking for you on mobile. You need to be there!

The number of mobile devices has exceeded the world’s population. This is because people are engaging on multiple devices and others are able to connect from the far corners of the world that were previously disconnected.

Mobile devices are the go-to device for many people. They opt to use their mobile phone or tablet over their traditional desktop or notebook computer.

This trend is a wake-up call that your business needs a strong strategy for engaging on mobile.

Mobile marketing is a way of interacting with consumers via their mobile devices. The consumers are both prospects and customers of your product or service. It is critical that all your marketing campaigns are allowing people to find you and become repeat customers.

If you’re not using mobile marketing to attract new customers to your business, don’t worry — your competitors are already using it and are getting those customers instead.
– Jamie Turner, 60SecondMarketer.com

The big brands have mobile strategies. Every brand should have a mobile in their marketing plans.

Mobile marketing is about building a relationship. This involves the awareness so that the relationship can be started, and then maintaining that relationship.

The main tactics that are used in mobile marketing are:

Mobile Website

Having a Mobile Website is essential for all businesses. This could mean that the website works well with both desktop and mobile, or has a separate page and experience for those accessing your website form a mobile device.

Mobile Messaging (SMS/MMS/Text Messaging)

Mobile Messaging can be used to offer value in a variety of ways. Your messaging can include offers such as coupons, information, and daily specials. It can provide a way to engage on a regular basis to get people in your doors.

Local Search

Google mobile searches are context sensitive. When someone is searching for a certain product or service, Google takes into consideration the location of the search. For example, if the search is for “Hair Salon” from a location near you, then you want the best chances to be included in those results. The customers are generally looking for something that’s in their vicinity. Be there with your name, address and phone number!

Mobile Apps

Mobile Apps are programs created for specific devices. (iPhone, Android, Blackberry, etc) They are often games, media experience, or a utility of some sort. Unless the mobile app is a main product or service for your business then it’s best to nail down the previous mobile tactics first.

Mobile must also be considered in your other digital channels such as social media and email. Make sure that they are both represented well on mobile. Social Media and email are consumed heavily on mobile devices.

If your plans don’t include mobile, your plans are not finished.
– Wendy Clark, Coca-Cola

If you don’t have an internet marketing presence, then starting with mobile in mind is a great way to start!

Connect Mobile Marketing Group can work with you on your mobile marketing strategy or execution, whether its a fresh start or improving what you already have.